About Us

A refreshing concept launched in 2006, REDTAG currently has 225+ fashion & lifestyle stores across the Middle East and Asia and has been growing at a rate of 20 percent annually. As a chain of value fashion and home stores, REDTAG offers a pleasant shopping experience with great variety at unbeatable prices.

With 365 days of value, REDTAG is a big hit with families that look forward to the latest in fashion and home trends. The product prices, stringent quality, and availability of a wide range of sizes, shapes and colors make REDTAG the first choice for value-conscious customers. REDTAG is a part of BMA International Group, which has achieved important milestones in retail, fashion, and lifestyle over the last three decades. REDTAG has ambitious plans to open a lot of new stores in the MENA region across malls as well as high streets, with intentions to be a leader in the value fashion and lifestyle market.


Vision: To be the most trusted retailer with happy people making customers smile every day!

Mission: To make REDTAG the preferred fashion and homeware brand by consistently providing our customers with updated fashion, exceptional and affordable shopping experience.