Summer 2024 Makeup Trends & Looks

This blog is your summer 2024 makeup trends and looks forecast, as we will spill the secrets of trendy styles, techniques and details using viral makeup products from your favourite brands. In this blog, you will find a mix of classic edits to viral trends and makeup looks.

cat eyeliners women makeup

Cat-Eye Liners

Starting strong in our forecast, we are happy to report that the Cat-Eye look is still going strong and viral. Cat eye style is different from the classic liners, as it can create a dramatic look – both the top and bottom lash lines are lined.

You can add coloured eyeliner on top of the black one for a double-wing effect.

Check out our collection of the best eyeliners online. From liquid eyeliners and smudge-proof eyeliners to coloured ones, you can find your favourite here and now!

You might ask, Which eyeliner style is best?

You can use liquid liners, as they can give you a sharp line and a nice grip to make it easier for you to use on the go. Or you can use eye pencils as they are easy to use and tend to last longer.


blue mascara women makeup

Coloured Mascara

Want your eyes to pop! Want something different from the traditional black mascara? You still don’t own a coloured mascara, what are you waiting for?

If you’re still wondering what is the best colour mascara to get, we've got you covered.

Get the blue mascara to add a pop of colour to your eyes, making them appear brighter and bigger. Green mascara gives the illusion of longer and fuller lashes. If you have blue, green and hazel colours, you can go for brown mascara to give you a natural look.

Here’s a list of our top list mascaras, from all-time favourite brands:


*Pro Tip: Use a clear mascara as a base to give your eyelashes the volume and length you’re looking for. You can use this Wet n Wild Mega Shine Clear Mascara.

latte makeup women

Latte Look

One oat latte with caramel drizzle to go please!

Want to be that it gurl and get that snatched look? Then you have to try the viral Latte look by yourself!

First of all, you should know What is a latte makeup look.

This look aims to give your skin a snatched, beautiful and bronzed skin, with a hint of a delicious latte colour.

If you’re interested to know how to achieve it, keep reading this mini guide to direct you in the simplest way possible:

  1. Prep your skin first, with a hydrating face primer to get glowy skin.

For a flawless look, get Rimmel London Kind & Free Skin Tint Liquid Foundation - 010 Rose Ivory, which will add a natural and glowy coverage.

  1. Contour your face, to sculpt and define your face and cheekbones. Use Wet n Wild Light/Medium Megaglo Dual-Ended Contour Stick and a beauty blender, to blend the contouring with your face.
  1. Outline your eyebrows with a brown pencil to define and fill the gaps and get a sleek look.
  1. Get brown eyeliner or a pencil, and outline your eyes and blend that line with a brush.
  1. You can apply an eyeshadow in brown and bronze hues, to add depth to your eyes. You can also shimmer on top of your eyelids and the corners to make your eyes pop even more.
  1. Seal the deal with a mascara of your choice.
  1. Lastly, use a nude lip liner to define your pout, top it off with brown nude lipstick or any pink shades.

Keep your makeup intact and fresh all day long with Essence Keep It Perfect! Make-Up Fixing Spray (50ml).


hailey berry strawberry look makeup

Strawberry-Girl Look

With this look, you can exude the summery charm of ripe strawberries and evoke a sense of freshness and femininity. Which means, it’s perfect for summer.

You might wonder what does a strawberry girl looks like.

With 13 million views on Haily Beiber’s Tiktok tutorial, she has declared that it’s a strawberry girl summer and we have to follow!

The trendsetter aimed with this look to a fruity twist to our summer outings.

You can achieve this look by:

  1. Adding a primer to your skin to ensure a flawless base
  2. Opt for a pink blush swept across your cheekbones, adding a flush of colour and radiance.
  3. Choose an eyeshadow palette with rosey and earthy tones for a captivating gaze
  4. Add depth and definition to your lashes by adding a coat of mascara.
  5. Adorn your lips with a rosy lip liner and top it off with your favourite pink lipstick.
  6. Finish off the look with a subtle highlighter on the high points of your face.

Pro Tip: Keep your fresh during the hottest days of summer with essence Fix & Last 18H Make-Up Fixing Spray

a woman wearing a red lipstick

Classy Red Lips

This season, cherry red lipstick is stealing the spotlight as the go-to beauty choice, injecting a vibrant burst of colour to lips and enhancing every outfit with its enduring charm.

 More than just a shade, this timeless classic embodies a spirit of boldness, confidence, and undeniable elegance.

 Whether you're relaxing by the pool, mingling at rooftop gatherings, or indulging in beachfront dinners at dusk, cherry red lipstick effortlessly adds a hint of luxury and refinement to your summer style.

Buy your next lipstick from this collection!


With this summer 2024 makeup trends and looks forecast, you have now a variety of options to choose from and look your best during these sunny days.

You can also read this blog Your Complete Summer Makeup & Accessories Guide


Disclaimer: These images are used for illustrative purpose only!